About Pru
Focused questions. Clear thinking. Copy that does its job.
I established PAC Copywriting in 2004, after building a career in marketing communications. Working with words is both my core skill and my enduring passion.
Experience you can feel
I know how to get beneath the surface of a brief.
With a degree in English and Latin and more than 30 years in marketing communications, I understand the difference between copy that merely sounds good and copy that does its job.
I ask focused questions until I understand your products, people, culture and customers. That ability to grasp new and complex subjects quickly is particularly valuable to my IT and technology clients, who need accuracy, without jargon getting in the way.
Clients value my speed, reliability and calm professionalism. I keep communication direct, make collaboration straightforward and help demanding projects move forward without unnecessary drama.
What working with me feels like
- Warm, direct and responsive communication
- Curiosity without endless briefing
- Honest, constructive advice
- A clear process from brief to final approval
- Work delivered when promised, often earlier
Meet Pudding
My work companion and mischief manager.
Pudding keeps me company while I work. She does not add a great deal to the creative process, but more than makes up for it with enthusiasm, excellent company and a reliable supply of mischief.
“Pru got up to speed quickly and produced high-quality copy in the style we were looking for. She went above and beyond and took much of the legwork out of the process.”