Services

Experienced support, from first brief to final word.

Whether the subject is highly technical or deeply personal, I ask the right questions, get up to speed quickly and deliver clear, accurate copy.

Human judgement matters

AI can generate words. I make sure they still sound human.

AI has changed how content is produced, but people still respond to clarity, warmth and authenticity. I combine more than 30 years of marketing communications experience with careful questioning, interviews and editorial judgement, so your copy feels distinctive, accurate and unmistakably yours.

Editorial illustration of customer evidence brought into focus

Case studies & customer stories

Turn satisfied customers into persuasive proof. I handle the process from stakeholder interview and research to approvals and final copy, drawing out the details that makes each story credible.

  • Senior stakeholder interviews
  • Clear challenge–solution–result narratives
  • Technical detail translated into business value
  • Feedback and approval management
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B2B content & technology expertise

I write for B2B organisations across a variety of industries, with particular depth in IT, technology and telecoms. I quickly understand unfamiliar propositions and make them engaging without stripping out the expertise.

  • Thought leadership and white papers
  • Blogs, ebooks and campaign content
  • Sales and marketing collateral
  • Award entries and reports
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Website copy

Your website should make your value immediately clear. I create concise, distinctive copy that reflects your tone of voice, supports search visibility and guides people towards action.

  • Messaging and page structure
  • New websites and complete rewrites
  • SEO-aware copy
  • Collaboration with your designer or developer
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Editing & proofreading

When you are too close to your own words, I bring an experienced, impartial eye. I improve clarity, flow, consistency and accuracy while preserving the author’s voice.

  • Books and manuscripts
  • Business reports and long-form content
  • Marketing material
  • Tracked edits and constructive comments
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Blogs, articles & white papers

Regular, useful content can demonstrate your expertise, give your brand a human voice and keep your business visible. I write individual articles or provide dependable, ongoing support.

  • Expert and opinion-led articles
  • SEO-aware blog content
  • Interview-led features
  • Regular content programmes
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Marketing collateral

From a one-page product sheet to a full suite of sales materials, I create clear, customer-focused copy that communicates benefits and supports your wider brand.

  • Brochures, flyers and leaflets
  • Product and solution sheets
  • Sales playbooks
  • Newsletters and email campaigns
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PR & award entries

I help businesses turn news, achievements and specialist knowledge into credible stories, then shape them for journalists, editors or awards judges.

  • Press releases and editorials
  • Award research and entries
  • Stakeholder interviews
  • Reports and surveys
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Brand & campaign copy

When every word has to earn its place, I bring focus and clarity to short-form messaging, direct campaigns and scripts.

  • Straplines and slogans
  • Direct response copy
  • Video scripts
  • Campaign messaging
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CVs & LinkedIn profiles

I help professionals communicate their experience with confidence, creating a clear narrative that makes their strengths easy to understand.

  • CV writing and editing
  • LinkedIn headlines and summaries
  • Keyword-rich positioning
  • Tone and structure improvements
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Not sure what you need?

Start with the message, not the format.

Tell me what you need to communicate, who needs to hear it and when you need it. I will recommend the most useful approach.