Work examples

B2B versatility, with real depth in technology.

From global technology and telecoms brands to businesses in property, professional services and publishing, clients trust me to absorb the detail, find the story and deliver copy to a high standard.

Sustainability & technology

Integrated Environmental Solutions (IES)

Making complex sustainability stories clear.

IES develops digital twin and building performance technology to help organisations design, operate and decarbonise buildings, communities and cities. My challenge is to understand the science, modelling and technology behind highly technical projects, then turn that detail into a clear story about what was achieved and why it matters.

Kildare County Council: a pathway to net zero

A strategic roadmap for a 12,500m² headquarters, identifying a route towards major carbon and energy savings.

Read the case study →

Airbus & Toyota: digital twins for manufacturing

How digital twin technology helped identify opportunities to cut energy use, carbon and costs in manufacturing.

Read the case study →

My work: Case studies · Articles · Technical and sustainability content

Technology

Centerprise International

Finding the story behind the technology.

Centerprise provides IT solutions and services across defence, government, healthcare, education and other specialist sectors. The briefs can involve a lot of technical detail, so my job is to understand what happened, work out what really matters and turn it into a story that demonstrates Centerprise’s expertise without drowning the reader in jargon.

A flavour of the copy:
“The chassis warped, but it still powered up.”

Royal Navy: technology built for life at sea

Bespoke desktops designed for use across Royal Navy ships and submarines, with demanding requirements around size, cooling, robustness and security.

Read the case study →

HM Treasury: a more flexible IT model

A customer story about moving away from dependence on a single incumbent IT provider towards a multi-supplier approach.

Read the case study →

My work: Customer interviews · Case studies · Technical copywriting

Flavour & fragrance

Treatt

Where science, consumer trends and creativity meet.

Treatt creates natural extracts and ingredients for the global beverage, flavour and fragrance industries. I’ve worked with Treatt for more than three years, initially writing content for its new website and subsequently becoming an ongoing extension of its marketing team. My role is to turn science, technical information, market trends and consumer insight into engaging B2B content with a clear commercial purpose.

A flavour of the copy:
“High protein content alone is no longer enough.”

Protein beverages: functionality without compromising flavour

How the protein drinks market is moving beyond traditional shakes towards lighter formats and broader functional benefits.

Read the article →

Low/no: a new drinking logic

Looking beyond the familiar “people are drinking less” narrative to explore why consumers choose low- and no-alcohol drinks.

Read the article →

My work: Website copy · Articles · Blogs · Email campaigns · Social content · Integrated campaigns

Technology

Mitel

Putting people at the heart of technology stories.

Mitel is a global business communications company. I’ve written extensively for the brand, including customer case studies, blogs, articles and white papers. However technical the solution, the best case studies are ultimately about what changed for the people and organisation using it.

Connect Group: simplifying a complex communications estate

A multi-site transformation that consolidated contact centres and delivered substantial first-year savings.

Read the case study →

University of the Witwatersrand

Modernising an ageing communications system while minimising disruption to students and lecturers.

Read the case study →

My work: Customer interviews · Case studies · Blogs · Articles · White papers

Agency partner

Swingate

One agency relationship. A huge variety of briefs.

I work closely with creative agency Swingate, providing copywriting support across B2B technology projects and campaigns. The briefs vary enormously, which means getting up to speed quickly with unfamiliar propositions, audiences and brand voices.

TD SYNNEX: breadth of campaign work

This Swingate success story gives a useful sense of the scale and variety of the TD SYNNEX projects I support through the agency.

See the breadth of the work →

My work: Campaign copy · Websites · Brochures · Articles · Emails · Social content · Sales collateral

Global ATM Managed Services

Brink’s AMS

Helping launch a new global proposition.

I started working with the team when the Brink’s AMS brand was formed in 2024, helping to create the content needed to take the new proposition to market. I wrote the sales and marketing collateral across the new portfolio, getting to grips with a complex range of ATM managed services and translating them into clear, benefit-led messaging for banks and financial institutions.

Since launch, I’ve continued to support the brand with several new articles each month, covering everything from ATM outsourcing and security to changing banking models, sustainability and new solutions such as B-POD.

My work: Sales collateral · Articles · Thought leadership · Product and solution content · Campaign content

Visit Brink’s AMS →

Editing

James Ketchell

A very different kind of story.

Adventurer and Guinness World Record holder James Ketchell has rowed the Atlantic, climbed Everest and cycled around the world. I’ve worked closely with James as editor of his books The Ultimate Triathlon and It’s All Mental. It’s very different from writing about technology, sustainability or beverage innovation, but the fundamental skill is surprisingly similar: understand the story, bring clarity and structure to it and preserve the author’s own voice.

My work: Book editing · Proofreading · Structure · Storytelling

Magazine editing

Brand You Magazine

Helping every issue read as well as it looks.

Brand You Magazine is an inspiring publication for women building confident, purpose-led careers and businesses. I worked as part of the editorial team, editing and proofreading content across the magazine while protecting each contributor’s individual voice and making sure the finished copy is clear, consistent and polished.

My work: Editing · Proofreading · Editorial support · Tone and consistency

And plenty more besides

These are just a handful of examples. Over the years, I’ve written for established global brands, growing businesses and specialist organisations across a huge range of sectors and communication channels.

Have something complicated you need to communicate?

Whatever the subject, my approach is much the same: get to grips with it quickly, work out what really matters and make it clear, engaging and human.

Discuss your project